Mia Ham kicks Baja Fresh campaign into gear

Mia Ham kicks Baja Fresh campaign into gear
Tags: Fresh Mex, Marketing
May 4, 2006

THOUSAND OAKS, Calif. -- Two-time Olympic gold medalist and women's fitness advocate Mia Hamm is spearheading a new initiative to encourage families across the nation to "live fresh."

Enlisting the help of Baja Fresh Mexican Grill and her own Mia Hamm Foundation, Hamm is encouraging kids and their families to "live fresh" this summer by choosing fresh food, participating in fresh-air outdoor sports and fitness activities and adopting a fresh attitude toward their own health and well being.

Hamm officially launches the campaign May 10 with the students of a Hollywood Elementary School, where kids can meet Hamm, kick around a soccer ball and receive a "live fresh" tee-shirt or sports bottle.

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