ANN ARBOR, Mich. — According to the American Customer Satisfaction Index, consumers prefer Wendy's food over McDonald's and pizza over burgers. In addition, consumers gave Starbucks poor marks for value.
When it comes to limited-service restaurants, Papa John's continues its streak as the top scorer with a 1.3 percent jump to 79. Little Caesar scored 77 and Pizza Hut at 76.
New to the Index is Starbucks, which debuts at 77. Consumers give Starbucks good marks for quality but poor marks for value.
McDonald's scored 63, well below the industry average of 77. Taco Bell, KFC and Burger King all scored 70 while Wendy's led all burger chains with a score of 76.
The American Customer Satisfaction Index is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. It is updated each quarter with new measures for different sectors of the economy replacing data from the prior year. The overall ACSI score for a given quarter factors in scores from about 200 companies in 40 industries and from government agencies over the previous four quarters.
The index is produced by the University of Michigan's Ross School of Business in partnership with the American Society for Quality and CFI Group, and is supported in part by ForeSee Results, corporate sponsor for the e-commerce and e-business measurements.
