Super Bowl committee shacks up with Cold Stone Creamery

Super Bowl committee shacks up with Cold Stone Creamery
Tags: Marketing, Operations Management, Other
May 16, 2006

SCOTTSDALE, Ariz. — The Arizona Super Bowl XLII Host Committee has a cool new place to call home. According to a news release, between now and the big game on Feb. 3, 2008, at the new Cardinals Stadium in Glendale, the committee will be taking up residence at the world headquarters of Cold Stone Creamery in Scottsdale.

"When we first moved into our new headquarters last July, we knew we'd have more room than we needed right away," said Doug Ducey, chief executive and chairman of Cold Stone. "We're so excited that we're able to share our extra space with an outstanding community organization like the Arizona Super Bowl Host Committee."

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