Fuddruckers ad firm resigns

Fuddruckers ad firm resigns
Tags: Burger/Steak/BBQ, Legal Issues, Marketing
June 13, 2006

DALLAS — Kolar Advertising has resigned creative duties on the Fuddruckers account, the agency told Ad Week.

Kolar, an independent full-service shop, had held the account for a year and a half, providing print and in-store promotional materials.

The split resulted from a difference of opinion on how to market the brand, said Bryan Christian, Kolar senior vice president and general manager.

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