GUATEMALA CITY — Pollo Campero announced the introduction of a new logo in the United States.
"We hired Advance Design Center headquartered in Dallas to refresh the Pollo Campero logo, as we had done 12 years ago. Changes are very subtle, but we know that these elements make the brand more appealing to all consumers in the United States," said Juan Jose Gutierrez, president and chief executive of Campero USA Corp. Gutierrez said the company is ready to execute a national rollout plan.
"During these four years of successful operation in the U.S., we have learned that the appeal of Pollo Campero goes well beyond the Hispanic market. Anyone who enjoys a delicious piece of chicken definitely enjoys Pollo Campero," he said. "We have made strategic decisions to accelerate our growth in the U.S. Additionally, Pollo Campero will be opening restaurants in Europe and Asia during the second semester 2006."
Since 2002, Pollo Campero franchises have opened in Los Angeles, Houston, Washington, D.C., New York, Dallas and Chicago. There are 23 restaurants in the U.S. and 200 throughout Latin America.
