ATLANTA, Ga. — ViTrue Inc., pioneer of the User-Created Advertising Platform, announced a partnership with Moe's Southwest Grill.
Under the agreement, ViTrue will create an online community that enables Moe's consumers to create, produce and upload their own video ads. The program includes a destination Web site where consumers can vote for, comment on and share their ads. The site is powered by Sharkle.com, ViTrue's online consumer video sharing community.
"Moe's loyal customers love our brand and our marketing, and the ViTrue/Sharkle platform is viral marketing on steroids. This relationship will allow our consumers to express their sense of our brand and its offerings in a way that is genuine and contagious," said Stephen M. LaMastra, president of Raving Brands, the parent company of Moe's.
Through the agreement, ViTrue will help bring the "Moe's Burrito in Every Hand" campaign and vision to online audiences. Moe's is currently executing this campaign across all of its restaurant locations via in-store, radio, TV, print and online marketing. The relationship with ViTrue will assist Moe's in harnessing the full capacity of its online presence, especially as Moe's continues to expand in communities across the country.
