WATERBURY, Vt. — Green Mountain Coffee Roasters and International Paper launched an all-natural paper hot beverage cup July 12.
The cup is lined with a bio-plastic made from corn.
"Consumers will notice no difference as they enjoy coffee with this cup, but the environment will," said Austin Lance, vice president of foodservice business for International Paper. "It's the first in what will be a series of ecotainer products that reflect our company's concern for the environmental footprint we leave behind."
The two companies have been working on the cup for more than a year, including a blind market trial of nearly 5 million cups. Not only does the cup feature an eco-friendly liner, but the material used to create the lining is manufactured in a greenhouse-gas-neutral environment, according to the news release.
