NASHVILLE, Tenn. — Bar-B-Cutie, a fast-casual barbecue concept, said single-unit franchise sales have doubled in the past three months. To ensure franchisees are following corporate standards, the company has created quality assurance standards called CRISP.
According to a news release, the elements of CRISP are: value Customers; top-notch Restaurant; Integrity; go-the-extra mile Service; and Product.
"Everything from dumpster debris to food quality and customer service is evaluated against our CRISP standards", said Kelly Pope, the director of CRISP.
Programs similar to CRISP have helped major brands like Wendy's create uniformity amongst franchisees. Wendy's founder Dave Thomas developed a program similar to Bar-B-Cutie's CRISP. Thomas' "SPARKLE" program was added to the Wendy's chain after he decided that his franchisees needed to constantly be held accountable for upholding the company's standards.
