WALNUT CREEK, Calif. — In honor of its 17th anniversary, Noah's Bagels is offering its guests a great, new caffeinated beverage, according to a press release. Noah's Bagels, a New World Restaurant Group Inc. brand , is introducing a special anniversary coffee blend to honor the opening of the first Noah's Bagels store in 1989. The offer is available only through the month of August.
Created by Noah's Bagels' general managers during the company's annual conference, the Anniversary Blend is known for its smooth, artisan-roasted flavor that captures the Noah's heritage. Seventy-three general managers participated in a build-a-blend competition hosted by Coffee Bean International (CBI). Each blend was so impressive that CBI decided to combine all three to create the new Anniversary Blend. The result is a rich, dark coffee that perfectly complements the traditional baked goods still crafted at Noah's today.
"Nothing speaks more about Noah's than how we created our new Anniversary Blend," said Brad West, senior vice president of operations. It was truly a collaborative effort. "Our general managers know the Noah's brand and what our guests like, so it's no surprise that together they created this extraordinary coffee."
To aid in the anniversary celebration, all 73 Noah's restaurants offer a 12-oz. cup of the Anniversary Blend or any other 12-oz. coffee for 17 cents all day on Aug. 17.
