Chipotle operator wins over students with free food

Chipotle operator wins over students with free food
Tags: Fresh Mex, Marketing, Operations Management
August 30, 2006

Journal and Courier: The restaurant handed out burritos, tacos and soft drinks to a mostly Purdue University student crowd that at times stood in a line more than a block long to get free items.

"We've been researching this site for a long time. This is kind of special," said area manager Mark Mader, as he watched Purdue students sitting in the restaurant eating burritos and tacos. "Their money is precious and this gives them an opportunity to try it out and see what they like."

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