Coca-Cola jumps into the coffee market

Coca-Cola jumps into the coffee market
Tags: Coffee / Specialty Beverages, Food & Beverage, Supplier
September 7, 2006

Reuters: Hoping to tap into the market for premium espressos and lattes, Coca-Cola Co. launched its Far Coast brand of specialty coffees in the heart of Toronto's fashion district Sept. 7. The U.S. beverage giant, which has been hit by sluggish demand for its flagship soft drinks, aims to sell its new line of premium coffees and teas through a range of retailers from fast-food chains and gas stations to upscale restaurants.

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