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ST LOUIS — Panera Bread is inviting its customers to join in the fight against breast cancer by eating a bagel for breakfast during National Breast Cancer Awareness Month.
 
Panera's signature Pink Ribbon Bagels will be sold in its more than 900 bakery-cafes during October.
 
According to a news release, Panera will donate a portion of the proceeds from each Pink Ribbon Bagel sold to the American Cancer Society Hudson Valley Region.
Sue Stees, one of Panera Bread's first franchisees and a breast cancer survivor, developed the idea for the Pink Ribbon Bagel in 2001 as a way to help support the cause.

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