MINNEAPOLIS — Buffalo Wild Wings signed its first national network advertising deal with CBS Sports.
According to a news release, the increase in national advertising will broaden the reach of the company's brand and provide greater exposure among the restaurant's core target audience in both existing and future markets.
Buffalo Wild Wings will air ads during CBS Sports' coverage of regular season NCAA Men's basketball, including the network's exclusive broadcast coverage of the NCAA Men's Division I Basketball Championship.
The company also has signed its first national radio partnership with Westwood One. Westwood One is the exclusive network radio home of the NFL, airing all Sunday night and Monday night NFL football games.
Buffalo Wild Wings also will move one of its traditionally local-market, spot-media campaigns exclusively to national cable television.
Terms of the deal were not released.
