Fuddruckers finds new face for ad campaign

Fuddruckers finds new face for ad campaign
Tags: Burger/Steak/BBQ, Marketing
September 26, 2006

Group State: Ms. Bea is the national face of Fuddruckers restaurants, and she is completely surprised. Restaurant executives pulled Beatrice Shell — Ms. Bea to her customers — from her daily bread baking Sept. 22 to show her the burger chain's new TV advertisement.

Shell, a 16-year veteran of the Fuddruckers bakery, is featured baking bread in the spot. The advertisements began airing in local markets Friday night and soon will be played nationwide, company executives said.

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