DENVER — Chipotle Mexican Grill gave Southern Methodist University's The Wall TV spot the top prize in its "30-Seconds of Fame" student advertising contest.
According to a news release, SMU's ad beat out nearly 70 approved submissions from more than 20 colleges and universities nationwide. The $20,000 award will be shared between the eight students who created the spot and the school.
The University of Nebraska's "Dady" was the runner-up in the competition. That team will share $10,000 with its school.
"The Wall won everyone over here," said Jim Adams, Chipotle's director of marketing. "It was clever. It used our food without hitting you over the head with it. It was hip and targeted the demographic of the people who produced it. It was simply outstanding in virtually every way."
Other approved submissions are posted on YouTube.com and their creators have a chance for a $10,000 prize for the most Web traffic driven to their ad. The spot generating the most views by Nov. 17 will split the prize between their team and their school. All spots can be viewed at youtube.com/group/30secondsoffame.
