ATLANTA — Wandering WiFi, a wireless technology solutions provider, said Caribou Coffee has had phenomenal success implementing its wireless fidelity (Wi-Fi) service as a free amenity to customers nationwide.
In just one month, Caribou's Wi-Fi customer usage has increased from approximately 20,000 to more than 90,000 (a 450-percent increase) log-ins per month.
"Offering a secure, reliable service was Caribou's primary focus in developing this offering for its customers," said John Marshall, president of Wandering WiFi. "Many cafes and coffee shops offer wireless hotspots, but very few invest in the security and offer such a high-level of technical support and customer service."
More than 340 of the Caribou locations are live with the Wi-Fi service, featuring a Caribou Coffee branded network page where customers can register and opt-in to receive coupons and premium items from Caribou Coffee. Currently, Caribou is offering free Wi-Fi during the first hour, and then customers are asked to make a minimum $1.50 purchase to receive a code to access additional time.
Editor's note: The original version said there was a 22-percent increase in Caribou's Wi-Fi log-ins per month. The increase was 450 percent.
