SAO PAULO, Brazil — Starbucks Coffee Company and Starbucks Brazil announced that its first two stores will open this week in the capital of São Paulo at Shopping Morumbi. The first store is located in the new wing of the mall and the second at the opposite next to the Saraiva Bookstore.
"São Paulo will serve as a springboard for Starbucks strategic expansion into Brazil – a country with a very rich coffee heritage and tradition that we greatly cherish and respect," said Martin Coles, president of Starbucks Coffee International. "The opening of our first two stores in São Paulo represents another significant milestone for Starbucks in our goal toward building a global brand."
In addition to opening its first stores in the country, Starbucks is supporting community social projects in Brazil. Prior to opening its operations in Brazil, Starbucks partnered with Todos pela Educacao (Everybody for Education), a non-governmental organization committed to supporting educational initiatives.
