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NEW YORK — Cold Stone Creamery and Six Flags announced a multiyear strategic relationship.
 
According to a news release, Six Flags will open and operate Cold Stone Creamery locations in its branded parks, and the companies will collaborate on innovative marketing and promotional initiatives both in-park and at participating Cold Stone Creamery locations around the country. Cold Stone Creamery said it's also making a special Six Flags ice cream for sale nationwide.
 
The alliance will include customer outreach via both companies' online and direct mail programs.

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