Panera marks trans-fat-free anniversary

Panera marks trans-fat-free anniversary
Tags: Bakery Cafe, Food & Beverage, Marketing, Operations Management, Sandwich, Soup/Salad, Trends / Statistics
January 22, 2007

RICHMOND HEIGHTS, Mo. — February marks the one-year anniversary of Panera Bread's voluntary removal of trans fat from its bakery-cafe menu on a national scale.

Panera Bread partnered with St. Louis University's Department of Nutrition and Dietetics in early 2005 to analyze the nutritional content of Panera menu items and identify where trans fat existed. Panera Bread worked with suppliers to reformulate those menu offerings to use trans-free alternatives including butter, palm oil and vegetable-based oils that maintain the flavor and texture of Panera's offerings.

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