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ROCKVILLE, Md. — Fast-casual Mexican restaurant chain California Tortilla is using a text-message campaign to enroll customers in its newly launched VIP program.
 
California Tortilla customers who use their mobile phones to text "taco" to 78247 receive a welcoming text message with a discount offer, and subsequent texts with information on new promotions and programs.
 
The campaign uses the qtags text-messaging system.
 
California Tortilla, founded in 1995, has more that 25 locations in four states and the District of Columbia. The chain features 75 different hot sauces.

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