Baskin-Robbins rolls out candy bar treats

Baskin-Robbins rolls out candy bar treats
Tags: Food & Beverage, Marketing, Operations Management
March 11, 2007

CANTON, Mass. — Specialty ice cream store Baskin-Robbins has partnered with The Hershey Co. to introduce nine Candy Bar Madness treats including ice cream, shakes, sundaes and ice cream cakes, made with Reese's Peanut Butter Cups, Heath Bar Crunch, Kissables and Hershey Kisses.

Baskin-Robbins' new Candy Bar Madness offerings are available at participating stores nationwide now through May 28.

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