Taco Del Mar rolls out new branding effort

Taco Del Mar rolls out new branding effort
Tags: Food & Beverage, Fresh Mex, Marketing, Operations Management
March 13, 2007

SEATTLE — Taco Del Mar has unveiled a new marketing effort highlighting the restaurant chain's food and menu ingredients.

According to a news release, the new campaign will be implemented across all of the chain's 238 North American restaurants through local store marketing, direct mail and in-store point of purchase materials.

The campaign includes three 15-second television commercials, new in-store point of purchase, including promotional and décor materials, local store marketing and direct mail pieces.

Redevelopment of the company's franchise and sales materials and a revamped Web site are in the works as well. The campaign also features a new tagline, "Delicious is our middle name," playing off the "Del" of Taco Del Mar.