Panera Bread cancels Kansas City Royals promotion

Panera Bread cancels Kansas City Royals promotion
Tags: Bakery Cafe, Marketing
April 30, 2007

MLB.TV: Panera Bread has cancelled their sponsorship agreement for the 2007 Kansas City Royals baseball season.

The agreement included the "Baker's Dozen" promotion, in which fans could redeem their tickets in the event the Royals collected 13 hits or more in a winning effort during the season. Due to Panera's decision to cancel, the "Baker's Dozen" promotion is no longer available.

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