Boston Market partners with Komen's Race for the Cure

Boston Market partners with Komen's Race for the Cure
Tags: Food & Beverage, Marketing, Operations Management
May 9, 2007

GOLDEN, Colo. — Boston Market is selling coupon books — worth more than $50 in savings — that directly benefit Susan G. Komen's Race for the Cure, the world's largest grassroots network of breast cancer survivors and activists.

The coupon books cost $1 apiece, with each dollar going directly to supporting the cause, with a minimum guaranteed donation of $100,000. The coupon books offer savings on some of Boston Market's most popular meals and can be redeemed through December 2007.

Boston Market introduced the coupon book program in 2004. In the two years since the inception of the program, Boston Market guests have helped raise more than $920,000.