SCOTTSDALE, Ariz. — Cold Stone Creamery will launch its first national integrated advertising campaign on May 21. The Love It Love It campaign asks ice cream lovers how far they would go for the love of Cold Stone's ice cream. The campaign is comprised of three television spots, online and radio advertising, and a Love It Love It Web site.
The Love It Love It campaign dramatizes the ice cream lovers' journey to a Cold Stone Creamery and then poses obstacles in their path, thus testing their desire for ice cream. The television spots are meant to be dramatic, humorous and a bit mysterious.
People can continue the Love It Love It experience online at LoveIt-LoveIt.com. There they'll find the campaign spots, vignettes on some of the characters featured in the commercials and out-takes from the actual commercial shoot.
The work was created by Cold Stone Creamery's new advertising agency, Saatchi & Saatchi NY.
