Moe's intros the Chicken Club Quesadilla

Moe's intros the Chicken Club Quesadilla
Tags: Food & Beverage, Fresh Mex, Marketing, Operations Management
June 19, 2007

ATLANTA — Moe's Southwest Grill has introduced its first limited time offer — the Chicken Club Quesadilla.

The new LTO combines the choice of chicken, steak or ground beef topped with Monterrey Jack cheese, bacon bits, lettuce, diced tomato and a drizzle of Moe's signature Chipotle Ranch sauce, all wrapped in a large flour tortilla.

"The limited time offer was phenomenally successful in Northeast Florida and generated nearly 10 percent of our total sales during the LTO test timeframe," said Brad Chasteen, a multi-unit franchise owner for Moe's. "We have a tremendous and loyal customer base in Florida and it's great when we can welcome them to Moe's with a fresh new menu item."