DENVER — Spicy Pickle has debuted its new catering program, featuring the chain's culinary-inspired subs and panini sandwiches. The program supplies individual box lunches, grouped sandwiches, or end-to-end smorgasbords for dozens or even hundreds of people. Orders can be placed via fax or telephone.
To market its new program in-store, Spicy Pickle is supplying POS banners, posters, to-go bag stuffers, table tents, and whimsical box containers for large or individual orders. Crew members also will wear T-shirts promoting the new service.
Outside the chain's stores, Spicy Pickle is assisting franchisees with advertising support including newspaper ads and direct mail options. Additionally, Spicy Pickle has committed to an aggressive sampling program that includes 150 free, 12-person group feasts per store. The free feasts, whose costs are covered by the company, can be awarded by store managers as they see fit in order to strategically build their catering business.
