Baja Fresh, Service Intelligence partner for service review

Baja Fresh, Service Intelligence partner for service review
Tags: CRM, Curbside & Takeout, Fresh Mex, Industry Services, Professional Services
August 5, 2007

THOUSAND OAKS, Calif. — Baja Fresh Mexican Grill has partnered with Service Intelligence, a North American provider of mystery shopping, customer survey and compliance evaluations, to gauge customer perceptions and expectations.

Through the program, Service Intelligence will collect, aggregate, analyze and disseminate data specific to Baja Fresh consumer experiences. With this data, Service Intelligence will cultivate the connection between consumer intelligence and business strengths or opportunities, ultimately providing operational recommendations.

Service Intelligence shoppers began their review of Baja Fresh in May. Both "dine-in" and "phone ahead/take-out" evaluations are being conducted at all Baja Fresh restaurant locations.

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