ALEXANDRIA, Va. — Vapiano, a restaurant concept that serves gourmet pastas, pizzas and salads, has announced its partnership with Fishbowl Marketing.
Vapiano will work with Fishbowl to create a signature marketing program that includes loyalty, brand and local store marketing. Fishbowl also will provide online contests and sweepstakes to drive frequency, along with partner-based sales promotions to generate new customer trial.
Vapiano has grown from a single unit to more than 25 locations in three years. Many of their restaurants can be found throughout Germany and in other European markets.
Vapiano has opened two company-owned restaurants in the greater Washington, D.C., area and plans to open three additional company-owned restaurants in the same area over the next few years.
