BURLINGTON, Vt. — Bruegger's Enterprises Inc. has announced that Paula Doyle has been promoted to vice president of marketing. She served as senior marketing director for the past two years.
As vice president, Doyle is responsible for setting the strategic direction for all of the company's marketing — from product development to national promotions to managing relations with the company's advertising and public relations agencies. Doyle is crafting a marketing plan for a 2008 celebration of Bruegger's 25th anniversary.
Doyle brings more than 20 years of experience in strategic marketing development and advertising to Bruegger's. Prior to joining Bruegger's, she served as a group account director for Euro RSCG New York, where she led an account team and directed research, creative and media efforts for Reckitt Benckiser and International Paper. Prior to that, she held marketing positions at Taco Bell and Kentucky Fried Chicken.
