FLUSHING, Mich. — Coffee Beanery has announced it is rolling out a scratch-and-win game in its stores from Nov. 11 through Dec. 31, 2007.
Coffee Beanery has partnered with Funjet Vacations to give away a trip for two to Jamaica with accommodations at the all-inclusive Riu Ocho Rios. Other prizes include a year of specialty coffee and other coffee and drink prizes.
The contest will be supported with in-store materials that promote the scratch-and-win tickets, as well as an extensive in-home print campaign. Inserts will be in many of the major daily and weekly newspapers in markets with Coffee Beanery stores; other markets will receive mailers to let potential customers know about the contest.
Customers who make a purchase of $9.99 or more will receive scratch-and-win tickets. Stores are leveraging this as an opportunity to sell more holiday gift sets and 1-pound bags of specialty coffee, which start at $7.99, according to a news release.
The promotion is run by Robust Promotions.
