GLENDALE/EMERYVILLE, Calif. — Nestlé USA and Jamba Juice have announced their exclusive worldwide licensing agreement to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name.
The products will launch in the United States during the second quarter of 2008 and will include two product offerings: smoothies and juicies. The products have been under development for more than a year, and will include Jamba's signature line of healthy vitamin and mineral boosts.
"This is a tremendous opportunity for Jamba to grow brand awareness and increase the accessibility of Jamba products beyond the four walls of our stores," said Paul Clayton, chief executive officer of Jamba Juice. "By teaming with Nestlé, we can make it easier for our customers to enjoy the healthy products served in our stores for the past 17 years."
