Camille's, Wal-Mart sign supercenter deal

Camille's, Wal-Mart sign supercenter deal
Tags: Franchising & Growth, Operations Management, Soup/Salad
January 6, 2008

TULSA, Okla. — Beautiful Brands International, parent company of Camille's Sidewalk Cafe, has signed an agreement with Wal-Mart Stores Inc. to place its franchises in Wal-Mart Supercenters across the United States, the company has announced.

"Having the ability to franchise Camille's inside America's favorite store is a big advantage for us and any franchisee," said David Rutkauskas, Beautiful Brands founder, president and CEO. "The greatest benefit is Wal-Mart's draw of millions of people each year. Foot-traffic is no longer a concern...neither are hungry customers."

According to reports, the deal calls for the opening of about 200 Supercenter Camille's locations over the next 10 years.