Subway survey: Americans want healthy Super Bowl options

Subway survey: Americans want healthy Super Bowl options
Tags: Customer Service / Experience, Operations Management, Sandwich
January 24, 2008

MILFORD, Conn. — Subway restaurants has found in a recently released survey that although Super Bowl Sunday ranks as the year's third-highest day of overeating, nearly nine in 10 Americans (84 percent) would consider eating healthier options during the game.

Subway conducted an Omnibus survey of more than 1,000 Americans regarding their Super Bowl snack consumption habits and learned they overeat the most during the game — trailing only Thanksgiving and Christmas. More than half surveyed — 59 percent — admitted to overeating during game and reported gorging themselves on nachos, fried chicken, chicken wings, pizza and other generic "junk food."