JACKSONVILLE, Fla. — Firehouse Subs has named Kristen Majdanics as its manager of brand marketing. Majdanics will direct the development, testing, analysis and national rollout of new product initiatives, promotions and other marketing programs.
Majdanics has more than 10 years of brand development and marketing experience. As an account director for IA Collaborative in Chicago, Majdanics oversaw the development of product packaging for Miller Brewing Company and online information architecture for clients such as the U.S. Department of Defense and McMaster-Carr Supply Company.
As manager of brand marketing, her focus includes the coordination of market-tracking studies and research, as well as the management, development and execution of customer feedback programs.
