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RICHMOND, Va. — Virginia Barbeque founder Rick Ivey has selected Business Advisers International BAI as a partner to provide business coaching and advisory services to his franchisees.
 
BAI's AdviCoaches will provide coaching and advisory support for a five-month period, helping Virginia Barbeque's franchisees clarify their long-term goals, define and implement business and marketing plans and optimize the day-to-day business operations of the restaurant.
 
The support begins before opening day and continues through the early months of operation as new franchisees build brand awareness and a sales pipeline in their local markets.

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