PlayNetwork, Starbucks continue partnership

PlayNetwork, Starbucks continue partnership
Tags: Coffee / Specialty Beverages, Music Services
February 26, 2008

SEATTLE — PlayNetwork Inc., provider of signature media experiences for business, has announced that Starbucks has extended its partnership with PlayNetwork by signing a new music services agreement for in-store music and related services to be provided to Starbucks stores throughout North America.

Starbucks uses PlayNetwork's custom media programming and playback services, which provides its customers with an in-store music experience. PlayNetwork has a dedicated programming and account management team to support Starbucks in creating and delivering the Starbucks music experience around the world.

PlayNetwork provides infrastructure support for the Now Playing platform.

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