0 Comments
ROSEMEAD, Calif. — Panda Express has announced the launch of its Beijing Beef menu item, the chain's first major rollout since Orange Chicken more than 20 years ago.
 
Beijing Beef will be available at more than 1,000 locations across the U.S. beginning March 20. To promote the dish, Panda Express has partnered with Siltanen & Partners for a large-scale television campaign.
 
Poised to rival Panda Express' top-selling Orange Chicken, Beijing Beef features crispy strips of marinated beef, bell peppers and sliced onions wok-tossed in a tangy sweet and spicy sauce that is made from scratch daily in each Panda Express location. Systemwide, more than 27,000 hours have been spent teaching associates at all levels how to marinate the steak to the optimum level, create the signature sauce and wok the ingredients together for a savory entrée.
 
For the first time in Panda Express's history, an advertising campaign will help launch the new product. The animated television commercials star panda bear buddies Eddie and Tom-Tom. The commercials, which debut throughout 15 markets across the country in late March, are supplemented with 30-second radio spots in three markets and traffic radio spots in an additional six markets.

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.
Products & Services

NoroCLoth Germicidal Disposable Wipes

http://global.networldalliance.com/new/images/products/4891.png

4891/NoroCLoth-Germicidal-Disposable-Wipes

Cooked Chicken Strips | Burke Corporation

http://global.networldalliance.com/new/images/products/SpecialtyThumbNail.gif

1262/Cooked-Chicken-Strips-Burke-Corporation

True Refrigerators & Freezers

http://global.networldalliance.com/new/images/products/4868.png

4868/True-Refrigerators-Freezers

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

Recipes

http://global.networldalliance.com/new/images/products/cubanmedianochepizza_100.jpg

1917/Recipes

Commercial Grade quality for single or multi unit deployments

http://global.networldalliance.com/new/images/products/E_Family_150px.jpg

3956/Commercial-Grade-quality-for-single-or-multi-unit-deployments

Business Intelligence

http://global.networldalliance.com/new/images/products/4241.png

4241/Business-Intelligence

HotSchedules Digital Logbook

http://global.networldalliance.com/new/images/products/4920.png

4920/HotSchedules-Digital-Logbook

Continuous Quality Product Improvement Consulting

http://global.networldalliance.com/new/images/products/4401.png

4401/Continuous-Quality-Product-Improvement-Consulting

Restaurant Kitchen Design

http://global.networldalliance.com/new/images/products/1465.png

1465/Restaurant-Kitchen-Design

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.
Infographic: Top 12 Benefits of Digital Menu Boards