Starbucks to give away new brew

Starbucks to give away new brew
Tags: Coffee / Specialty Beverages, Food & Beverage, Marketing, Operations Management
April 7, 2008

SEATTLE — Starbucks is launching its newest brew, Pike Place Roast, by giving away complimentary 8 oz. cups of the new coffee to customers visiting any Starbucks at 12 p.m. EST April 8. The coffee is named after Seattle's Pike Place Market, home of Starbucks' original store.

Coffee beans used for the Pike Place Roast will be freshly ground and brewed. Stores will brew smaller batches with a hold time of no more than 30 minutes.

Pike Place Roast will be the first coffee to bear the new mark symbolizing Starbucks ongoing commitment to environmental sustainability through an expanded relationship with Conservation International.