EMERYVILLE, Calif. — Jamba Juice has partnered with the Dole Food Co. to launch www.Jambafruit.com, an online portal where consumers come to together to "blend," submit and share smoothie recipes.
Coinciding with the Web site rollout, Dole has produced millions of customized stickers on bunches of fresh bananas that read, "I Want to Jamba," at thousands of grocery stores nationwide.
While visiting Jambafruit.com, users are encouraged to enter for a chance to win a "Healthy Escape Getaway." The two-night stay at the Four Seasons at Westlake Village, Calif., will include programs offered by the California Health & Longevity Institute where winners will receive consultations with a lifestyle coach, a registered dietician, an exercise physiologist, or a session in the California Health & Longevity Institute's Wellness Kitchen, and two spa treatments. The sweepstakes ends May 10, 2008.
