ROCKVILLE, Md. — California Tortilla has announced the launch of its Summer 2008 marketing initiatives, the first corporate event-based marketing campaign in the history of the company.
On May 9, California Tortilla will give away free chips and queso at the Washington, D.C., National Zoo's popular Guppy Gala. The annual family-friendly event incorporates activities such as obstacle courses, mazes and rock-climbing walls, along with live entertainers and performers. Proceeds benefit Friends of the National Zoo (FONZ) and their programs supporting animal care, conservation science and education at the Zoo.
California Tortilla also will launch an event-based partnership with Merriweather Post Pavilion, an outdoor concert venue located in Columbia, Md. The restaurant will have on-site, interactive marketing events at three concerts this summer, starting with the May 27 Duran Duran concert.
That night, California Tortilla will promote the 13th Annual Pop Tart Day commemorated at all stores May 28.
