• California Tortilla holds Nat'l Pop Tart Day promo

    Tags: Marketing
    May 21, 2008
0 Comments
ROCKVILLE, Md. — California Tortilla will host its 14th Annual Pop-Tart Day promotion May 28 with a giveaway of free Kellogg's Pop-Tarts. No purchase is necessary.
 
The giveaway will be available at all 38 California Tortilla locations across the mid-Atlantic region while supplies last. Pop-Tart flavors may vary at each location.
 
The chain plans to give away 20,000 pop-tarts this year, a record for the long-time promotion, according to a news release. This includes 3,000 that will given away prior to the May 27, 2008, Duran Duran concert at Merriweather Post Pavillion.

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