MINNEAPOLIS — Buffalo Wild Wings Inc. is targeting the growth of its after-dinner daypart with the launch of its Night Hunger menu.
The after-dinner crowd, characterized by Buffalo Wild Wings as guests at the restaurant between 9 p.m. and close, currently makes up about 15 percent of total sales. The company is directly targeting this segment in an effort to encourage more guests to order food while watching games and having drinks during the after-dinner hours. The Night Hunger menu will land on tables at 9 p.m. every night and features a variety of shareable menu items for groups to enjoy, including the new Ballpark Sampler and the Cheese Burger or Pulled Pork Slammers.
To support the new menu, Buffalo Wild Wings will launch a "Night Hunger The Game" online at www.buffalowildwings.com and www.nighthunger.com, where players can test their skills against a variety of classic monsters bent on attacking the player. Beat them all and players will receive vouchers for free menu items at Buffalo Wild Wings.
Buffalo Wild Wings also will promote its "Night Hunger" campaign with regional and local radio advertising, in-restaurant marketing materials, and a Cheese Burger Slammers product sampling from 9 p.m. to 10 p.m. June 2 in participating restaurants.
