TORONTO — Yogen Früz has announced plans to open 16 stores in the Virginia and Washington, D.C., areas through a master franchise agreement with Raleigh, N.C.-based YF Atlantic LLC. The first location is expected to open in early 2009.
The contract marks the first for Yogen Früz in the eastern United States and the fifth master franchise agreement signed domestically since mid-2007 as part of the Canadian company's entry into the U.S. market. The first two U.S. stores opened last month in suburban Chicago's Woodfield Shopping Center and San Francisco's Embarcadero Center.
All stores feature Yogen Früz's "Blend It" create-your-own frozen yogurt/fruit blends, mixed in the company's proprietary machines while customers watch. Customers also have a "Top It" option consisting of plain yogurt with a choice of 18 toppings. Other menu items include dairy and non-dairy smoothies, fresh fruit cups and parfait-style breakfast yogurt layered with fresh berries.
