Zaxby's intros new snack sandwich

Zaxby's intros new snack sandwich
Tags: Food & Beverage, Marketing, Operations Management, Sandwich
June 29, 2008

ATHENS, Ga. — Fast casual chicken finger chain Zaxby's has added a new snack-sized Nibbler sandwich to its menu. To promote the new item, the chain is giving away one free Nibbler to each guest on July 7 from 2:30 p.m. until 4:30 p.m. at all Zaxby's locations.

The Nibbler features one of Zaxby's Chicken Fingerz, topped with Zax Sauce and served on a toasted bun. The snack-sized sandwich will be sold alone and as part of the Nibblerz Meal Deal that includes three of the snack-sized sandwiches, Crinkle Fries and a drink.

The Nibbler will be available for a limited time at all Zaxby's locations June 30 through Sept. 28, 2008.