GOLDEN, Colo. — Beginning this week, nearly 575 Boston Market restaurants in the United States will offer 11 meals for $5 each as part of the chain's new $5 menu.
"The $5 price point is an important part of the new vernacular in the restaurant industry," said Judy Cantrell, Boston Market chief brand officer. "It's become a price point that consumers respond to, and we see an opportunity to increase the quality of choices with our slow-roasted rotisserie chicken meals."
Boston Market is promoting the $5 menu with a new, 15-second TV commercial and through an online campaign.
The new 11-item $5 menu is available at lunch and dinner and features Boston Market signature items that include:
- 1/4 Rotisserie Chicken with a gourmet side and cornbread
- 1/4 Rotisserie Dark Chicken with 1 regular side
- Rotisserie Chicken Potpie
- Whole Rotisserie Chicken Carver
- 1/2 Rotisserie Chicken Carver with 1 regular side and drink
- Whole Smokehouse BBQ Chicken Sandwich
- 1/2 Smokehouse BBQ Chicken Sandwich with 1 regular side and drink
- Classic Chicken Salad Sandwich
- 1/2 Chicken Salad Sandwich with 1 regular side and drink
- Classic Chicken Salad, Soup & Side Salad
- Three Side Item Sampler
