Moe's opens 400th location

Moe's opens 400th location
Tags: Franchising & Growth, Fresh Mex
August 25, 2008

ATLANTA — On Aug. 28, 2008, Moe's Southwest Grill will open its 400th location in Plant City, Fla.

The Plant City Moe's will be the seventh location for local owner-operator Tony Friel, who has plans to open three more locations in South Florida this year and a total of 15 over the next five years.

For the remainder of 2008, the chain plans to open an additional 52 locations as a result of the Strategic Integrated Mapping and Modeling System (SIMMS) that has helped Moe's identify the markets with the greatest potential for success.

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