• California Tortilla launches double-point Mondays

    Tags: Fresh Mex, Marketing
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WASHINGTON, D.C. — Fresh Mex chain California Tortilla is giving customers the chance to double "Burrito Elito" loyalty card points on purchases every Monday from Oct. 6 through Dec. 29.  With every purchase made, members will gain points on their card, two points for every pre-tax dollar spent. 
 
When they accumulate 50 points, they can redeem five Burrito Bucks to use at any California Tortilla.
 
California Tortilla launched the Burrito Elito customer rewards program on Dec. 4, 2007. To date, more than 40,000 California Tortilla customers have joined the free program.

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