Firehouse Subs signs Coke deal

Firehouse Subs signs Coke deal
Tags: Food & Beverage, Operations Management
October 9, 2008

JACKSONVILLE, Fla. — Firehouse Subs has signed a multi-year beverage contract with The Coca-Cola Co., the company announced. Firehouse Subs will serve Coke, Coke Zero, Diet Coke, Sprite and other Coca-Cola beverages on 10-valve fountain machines in all of its restaurants.

The agreement includes bottled beverages and offerings such as vitamin water and Dasani bottled water.

Firehouse Subs' 340-plus units will be converted to Coca-Cola fountain drinks by Oct. 10, and bottled beverages will be in restaurants by late November.

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