SAN DIEGO — Fleishman-Hillard International Communications has been named as the new agency of record for San Diego-based Garden Fresh Restaurant Corp., parent company of the Souplantation and Sweet Tomatoes branded restaurants. Beginning in January 2009, Fleishman-Hillard will lead national communications strategy and programming for the chain.
Building on the company's "Lots to Feel Good About" platform, Garden Fresh and Fleishman-Hillard are developing a complete strategy to reach and demonstrate to guests the wholesomeness, value, and community merits of Souplantation and Sweet Tomatoes.
The program for 2009 will address affordable dining, nutrition education, corporate social responsibility and green initiatives. Media and community relations, digital tactics, loyalty and rewards campaigns, and corporate communications all will be part of the overall plan.
